Pull your family down the rabbit hole.
Unlock an OG encounter for yourself.
You already know the play. You’ve read the whitepapers, followed the debates, and you understand why cryptography—especially ZK—is reshaping the internet.
But try explaining it to friends or family and the conversation usually ends somewhere between “Isn’t crypto a Ponzi?” and “Why would anyone need that?”
Don’t argue. Send them the book.
Zero Knowledge, Infinite Trust is written by Eli Ben-Sasson—co-inventor of STARKs and founder of StarkWare—together with a leading journalist who has spent two decades explaining complex technology to the public. It tells the story of blockchain and why it matters. It zooms in to zero-knowledge proofs, why they matter, and how they’re becoming the infrastructure for a more trustworthy digital world—including potentially to meet challenges of AI.
No jargon. No hype. Just the real story behind one of the most important breakthroughs in modern cryptography.
Here’s the bonus: buy a copy for someone who isn’t convinced yet, and you unlock access to an exclusive live Q&A with Eli. A rare chance to hear directly from one of the OGs of the field about where zero-knowledge technology is heading—insights you won’t find in a whitepaper or a Twitter thread.
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A jargon-free intro to crypto
Someone you trust thought you’d find this useful.
A friend or family member who read Zero Knowledge, Infinite Trust wanted to share this with you. No jargon, no hype—just the basics.
Right now, almost everything important in your digital life—your money, your identity, your records—is controlled by someone else. Blockchain changes that equation.
Inflation erodes your savings. Blockchain enables currencies with fixed, transparent supply rules that no government or bank can change.
Your money sits on someone else’s ledger. They can freeze, delay, or restrict access. Blockchain gives you direct control of your own assets.
Remittances cost billions in fees each year. Blockchain enables near-instant, low-cost transfers anywhere in the world.
Companies profit from your personal data without your real consent. Blockchain enables systems where you control who sees what.
Cash is used by criminals far more than crypto. Blockchain transactions are actually more traceable than cash—every transaction is recorded on a public ledger that anyone can audit. Law enforcement has become increasingly effective at tracking illicit blockchain activity.
Bitcoin’s energy use is real, but most modern blockchains (including Ethereum and Starknet) have moved to far more efficient systems. The energy argument applies to one specific mechanism, not to blockchain as a whole.
Some of it is. Just as the early internet had its share of frauds and bubbles. But underneath the speculation, real infrastructure is being built—for payments, identity, documents, and trust itself. The book separates the signal from the noise.
You don’t need to. The book was written specifically for people who aren’t technical. It uses stories, analogies, and thought experiments to explain everything from scratch. If you can understand a credit card bill, you can understand this book.
Because the systems that manage your money, identity, and records are changing whether you pay attention or not. Understanding these changes gives you the ability to make informed decisions about your own digital future.
“A blockchain is a shared digital ledger—a record book that lives online, copied across many computers. It is designed so that once something is written into it, nobody can secretly change or erase it.”
From Chapter 1Think of it like a public notebook that everyone can read, but no one can secretly edit. Instead of trusting a single bank or company to keep honest records, the records are kept by thousands of computers around the world simultaneously.
This means no single person, company, or government controls the information. And that changes everything—from how money moves to how identity works to how contracts are enforced.
“The real question isn’t ‘Do we need blockchain?’ It’s ‘How long can we afford not to?’”
Workers sending money home can now do it in seconds for pennies, instead of waiting days and paying $30-50 in fees.
In countries with unstable currencies, stablecoins give people access to dollar-value savings without needing a US bank account.
From event tickets to property deeds, blockchain can prove you own something without needing a middleman to vouch for you.
As AI makes more decisions in our lives, blockchain can provide tamper-proof records of what the AI did and why.
The best place to start is the book itself. It tells the full story—through clear writing, not jargon.
Share this page with anyone who’s curious about blockchain but doesn’t know where to start.